Unique Global Estates Newsletter

Quietly, quietly the luxury real estate market is finding a pulse AND is growing faster than any other segment of the industry.

Sales volume increased 35% for homes worth more than a million across the country this year, compared to August of 2009, Walter Maloney, spokesman for the National Association of Realtors stated recently on CNBC.. Diana Olick of CNBC reports that sales distribution for the range of 500,000+ is growing in share. We hear that mega homes are quietly being sold across the country, many “discretely marketed”, through alternative vehicles other than the MLS, including the Unique Global Estates website. High level networking to create a buzz within the right demographic is paramount. Targeting marketing exposure to reach the radar of those who are interested and can afford to purchase has become a new art form … a “secret sauce.”
 
Success is not an accident, so we asked three of our Luxury Ambassador Spokespersons if they would share a little of their “secret sauce,” which has proven to be effective on both the listing and the selling side of all transactions and especially at the $1Million dollar plus level – our minimum at Unique Global Estates.

Clearly, the real estate industry has been challenged on whole, yet these experts, our Ambassadors, have grown their business and market share during this downturn. In fact, as the markets contracted, the smart money drilled even deeper to be certain to hire the consummate professional to get the job done. Never in our lifetime have the demands and expectations been so great for professionalism and…their secret sauce.

A new-world benefit for consumers is that the most experienced professionals are representing all price points of the market. There is an opportunity for buyers and sellers to work with a seasoned agent, one used to representing the upper tier. This is “value,” and the new world is “value driven.”  All price ranges are worthy of the best representation.

Results are simply the proof both sellers and buyers want and expect. How is this accomplished? We’ll ask the experts!

Roxann Taylor, Luxury Ambassador Spokesperson for Dallas and Southlake, Texas

I just completed a ten month, multi revised, many times re-negotiated sale on one of my listings priced at $3.5 and am extremely pleased that it sold very close to asking price.

I am extremely focused and never take my eye off the ball. This was a 10 month ordeal in a price point range that has proven to be one of the hardest hit in the downturn. It was quite a dance to keep all the parties in the room long enough to finally get agreement. I just tucked my head and charged the line. Again and again. And we closed the sale.

I am involved with 43 different fundraisers and charities, and on September 24th, I will be proud to receive my community’s most coveted LINK award (L – Leadership, I – Inspiration, N – Nurturing, K – Kindness) for my work over the past four years in setting up and growing the Metroport Meals on Wheels Fashion Show. This involvement translates into my attendance at one event or another every single day. Working with my clients on events, including celebrities and sport figures, also serves as a vehicle to network my listings. Everyone always wants to know about the latest and greatest real estate offerings and of course, my opinion on how it may impact their own investments. My “secret sauce” is that I use the best marketing media and personally network while I am serving the great causes I believe in.

Barbara Sloan, Luxury Ambassador Spokesperson, Kauai, Hawaii

What do I do after selling the most expensive estate home in the State of Hawaii in 2009 and being honored by Hawaii Business Magazine as one of the top ten realtors in the State? I entered a joint venture with the owner of Princeville Development Corporation and Coldwell Banker Bali Realty, Inc. to man the realty office in the newly opened St. Regis Hotel in Princeville. Kauai, Hawaii.

 Since the stores are not open as of yet, I stocked the realty office with the latest craze for kids: Silly Bandz and Japanese Erasers and, of course, candy. Kids have razor sharp vision and spot the “treasures” immediately, sometimes returning several times to re-stock. The kids then drag their parents into the realty office to check out the source of the excitement and….the start of a real estate transaction is born.

 
 

 

 Gale Frandsen, Luxury Ambassador Spokesperson, Salt Lake City, Utah

To generate excitement and encourage luxury homeowners to experience my beautiful listing, the 16,000 sq. ft. French Chateau known as Stonebrook Estate, I joined forces with The Huntsman Hospital and Cancer Foundation, one of Salt Lake City’s most recognizable names and charities, to create an evening of divine elegance to both promote the property and benefit this important cause. Each and everyone of our families have been touched by this disease, so I am glad to be involved. Exotic cars, world class art, music, and beautiful cuisine in abundance will be part of the festivities. The targeted guest list for the event includes people of means, leaders in the community, and current donors to the Foundation.

I’m pleased that I was able to bring together an impressive, extensive collection of art and other treasures for the silent auction. For example, a local builder agreed to donate elegant Victorian playhouses for children. I am also pleased that the total proceeds will be donated to Huntsman Cancer Foundation. Donations or tickets to the event, this September 16th, can be done on line at www.HuntsmanCancerFoundation.org.

 

Also, as an added bonus, the purchaser of this gorgeous estate will find a new 2011 Mercedes SL 550…..waiting in the garage! Money talks….but a new Mercedes 550 SL….ROARS!

 

For more information please contact our Ambassadors directly, or please visit www.uniqueglobalestates.com, the largest search site in the world for estates exclusively in excess of $1 Million USD.

To earn the UGE Luxury Ambassador designation, each agent has been rigorously prescreened for competence, integrity, outstanding local market knowledge and world class service. For information, please contact us at luxuryambassadors@uniqueglobalestates.com.